Frankly Hotel & Residence
Brand identity for a new residence and hotel situated on Salame Street in Tel Aviv, an emerging hotspot transforming into a vibrant hub, attracting youthful and innovative projects. The project's identity captures the vibrant, youthful essence of Tel Aviv, characterized by its lively atmosphere and abundant sunlight. The graphic language features whimsical doodles, evoking a local guide's notebook with a personalized, artisanal touch. The design and messaging are crafted to resonate with the city's dynamic spirit and modern urban lifestyle.
